How to Power Your Business Marketing
It was so much fun sharing ideas at the March Hustler Hang about how businesses can create their best stories. I’m all about finding and communicating YOUR WOW and wanted to share some follow-up tips with fellow Hustlers.
So what exactly is WOW, and how do you find it? I share this same concept – find your wow – with my college essay editing students, along with so many others that also apply to business – keep it authentic; know your audience; don’t raise red flags; proofread; make a plan. In marketing a business, we call “wow” many things – a point-of-difference, a unique selling proposition, etc. But quite simply, it’s that magic ingredient, those claims you can make that others can’t. To find and communicate your WOW, keep it simple. Realize that customers often need to hear from you many times in many ways to push the “buy” button. Also, think of it as a marathon, not a sprint. Be comfortable with a 1.0/2.0 approach. Continue to build and grow an archive of ideas to fuel your future success.
Make it a conversation, not a lecture. Think about push-pull marketing and engaging your prospects in a meaningful way. Can your email signature include marketing messages or announcements? Can you start a newsletter to communicate news, tips, updates? Don’t make every transaction a sale. People like to buy from people they know, trust, and like.
Don’t be afraid to pivot. Growth often comes when we’re a little nervous. I shared a story about my first job at a huge advertising agency when our CEO used to attend creative meetings with a pin, “Make me nervous.” In my college essay coaching business, I’ve met so many high school students who pivoted in creative ways during a scary and incredibly challenging year. Adults can too!
You don’t have to break the bank to accomplish great marketing. I shared several links to free/low-cost resources that can help fuel small business marketing efforts. Patch.com (post your news/events for free in your city edition); Tinyurl (makes a looooooong URL short); Wix (super easy website builder with modest monthly fees); Pixabay & Unsplash (many free stock photos – read the fine print to see how to attribute – I advise against Google images which aren’t free to use); Canva (free edition for marketing designs). I LOVE Vistaprint for printing stickers, postcards, etc. Affordable, professional, and tons of templates, my refer-a-friend link provides 20% off and free shipping on your first order – link.
How can you create news and publicity? I get asked this question a lot. The media landscape has shifted dramatically, and social media is a HUGE part of this shift. There, it’s all about “influence” – how many likes/followers/clicks/engagements you can generate. Again, make it a conversation. Can you comment on posts, add to the dialogue, connect with channels that help you reach your customers? Regardless of your media goals, certain key principles apply, as I outlined in a recent article – Publicity 101 tips on how to make your story newsworthy.
Thank you to Jesse Simon for the power tip about Instagram requiring businesses to be a professional page. I learned something new too! Go to SETTINGS -> ACCOUNT -> Switch to professional account to update yours.
- Power Hour Editing– if you have college or grad school-bound students, check out my Free Essay Planner.
- Subscribeto receive occasional MomTini newsletters (parenting tips) & get my MomTastic Savings Report here – MomTiniLounge.com
- Find me online for tips & updates – Power Hour Editing on Facebook& Instagram, MomTini on Facebook.
Go shine like a rockstar!
Amy brings her public relations and journalism skills as a writing coach to help students find and tell a memorable story and stand out in the competitive admissions process. With college and graduate school essays, activity lists, resumes, and more, Amy has a knack for getting to the heart of the story fast. Her article about offbeat tactics students used to catch the eye of admissions officers placed first in the William Randolph Hearst “Pulitzers of college journalism” contest. A graduate of Northwestern’s Medill School of Journalism, Amy’s writing and publishing ventures were featured on The Today Show, ABC National News, The Wall Street Journal, The New York Times, and more. She authored an essay in Knowing Pains: Women on Love, Sex & Work in Our ‘40s and was featured in I Love Mondays and Other Confessions from Devoted Working Moms. Amy also coaches a select group of clients on PR/marketing campaigns through Power Hour Business.